We measure our own success by the success of the work we create for our clients. So it's pretty exciting for us to hear that something we helped bring to life really took off.

Still, in internet marketing it isn't always possible to attach an ROI or specific sales lift to a particular tactic. That's why, at the start of each project, we'll discuss its objectives, and set goals for how to measure a return on these objectives, or ROO. This includes using online analytics to help measure things like readership, content performance, site traffic and visitor engagement.

In the end, however our most important measure comes down to one very important thing: a happy client.